AEC MARKETING
THAT REFUSES TO BE IGNORED
About You.
In this highly competitive construction environment, what are you saying in your RFQ/P and bid responses? Are you saying that you exceed expectations for budget, schedule, safety and quality?
​
Those are simply table stakes today and won't get you to the shortlist.
When you submit on an RFQ/P or bid, you want that prospective client to:
​
A) have previous knowledge of your company and its value proposition; and
​
B) get to the last page of your SOQ/P or bid and be convinced that no one could deliver this project better than your firm and your proposed team.
How to get there? Let's talk. We can do a quick audit of your current marketing strategy and see where we can immediately make an impact within your budget.
Yes, I have a superpower.
As an AEC marketer, my big superpower is identifying a firm's true value and then convincingly communicating it to clients.
​
For the past 15 years, I've driven meaningful and sustained attention for my AEC employers, a skill that has been undeniably useful.
​
If you'd like some actual proof of that skill, click on the resume button below my photo.
Want to know how we might work together? Call me. Let's have a chat about how I can help you supercharge your marketing, stand out from the competition, and expand your pipeline.
Services
Contact me to help you win one big pursuit or to establish an entire marketing department from scratch (as I've done for four different AEC firms).
Proposals + Interviews
I've done literally hundreds of winning RFPs in my career. The biggest takeaway is that you have to offer compelling PROOF. I can help you identify and refine those proof points that will help you win the big pursuit.
Websites
Your website is where current and prospective clients go to learn about your services, your process, your people and your projects. It's also a clear reflection of your values and what it would be like for a client to work with you.
Social Media
A strong social media presence with steady and meaningful content sends the message that you are capable, experienced and forward-thinking. Let others learn through social that you are collaborative and innovative.
PR
Public relations includes print and online articles about your company. It can also include mentions of your company in bigger stories. My greatest PR success was getting an article in ENR magazine that became the 2nd most-read story of 2022.
Thought Leadership
I can help you get speaking engagements at trade shows and other industry gatherings of like-minded professionals. I also have relationships with many construction industry influencers and can get you on a podcast.
Events
I know the ins and outs of industry trade shows and can help you plan and execute a booth and related promotion. I've also staged very big and successful in-house events (product launches, awards celebrations, etc.).
Awards & Rankings
Successfully submitting projects for awards requires smart pre-planning and collaboration with project partners. But it's totally worth it. A big, prestigious project award can give you and your team the winning edge in a competitive pursuit.
Information Management
How many times have you had to make the same edits on a team resume or RFP? I can help you set up the right processes and/or software to protect your team from wasting time on redundant marketing activities.
Staff Development
Sometimes, the only thing a good AEC marketer needs to become a great one is an honest evaluation of their skill set and a clear plan for how to increase their effectiveness and value. I've helped multiple marketers become better marketers.
Let's Talk!
I'm in Northern California
You can reach me at jill@ middlekidmarketing.com